# Farm to Home: Farm-Fresh Grocery Delivery App

> A grocery app that delivers produce from local farms to homes and businesses in Islamabad and Rawalpindi, with fewer middlemen between farmers and buyers.

- URL: https://nexentrasolutions.tech/portfolio/farm-to-home
- Type: Mobile app
- Year: 2025
- Attribution: Team experience: delivered by Nexentra team members before or independently of Nexentra Solutions. Not a Nexentra client project.

From local farms to doorsteps in Islamabad and Rawalpindi

## Challenge

In Pakistani cities, fresh produce passes through several middlemen before it reaches a shop. Farmers earn less, buyers pay more and food loses freshness on the way. Households and businesses in Islamabad and Rawalpindi had no direct, dependable way to order fruit, vegetables, poultry and organic products from farms.

## Solution

The team built a mobile app that connects local producers with buyers: a catalogue of seasonal produce, organic honey, eggs, meat and more, with clear pricing, search and filters, and one-tap reordering. Push notifications and SMS alerts cover deals, restocks and delivery status. One set of cart logic handles household orders and bulk orders from restaurants, hotels and shops.

## Deliverables

A production grocery app with browsing, search and catalogue screens, product details and daily deals, order history and one-tap reordering, a cart that persists between sessions, push and SMS notifications, delivery tracking, and order handling for both B2C and B2B buyers.

## Process

- **Discover & Define**: Mapped the route from farm to buyer and defined flows for both household and bulk commercial orders.
- **Design & Prototype**: Designed a clean shopping experience for everyday use and quick reordering.
- **Develop & Build**: Built the catalogue, cart and checkout with persistent sessions, availability handling and notifications.
- **Deploy & Support**: Launched with delivery tracking, order alerts and reliability work for everyday purchases.

## What the app does

- **Finding products**: Clear categories, search and simple filters help shoppers, including first-time users, find what they need.
- **Order updates**: Push notifications and SMS alerts cover deals, restocks and delivery updates, from cart to doorstep.
- **Households and businesses in one app**: Households order weekly groceries while restaurants and shops place bulk orders from the same catalogue.

## Grocery shopping on a phone

From browsing seasonal produce to checkout, delivery updates and one-tap reorders, the screens show the app for both families and businesses.

> Designed the catalogue, cart and notification flows for an everyday grocery app: product search, a cart that survives closing the app, and timely order alerts.
>
> — Talha Rasool, CEO